Press release: The next generation events for the global pulp, paper and biobased industries
Adforum, the world leading organizer of trade fairs for the pulp and paper industry and Mentor Communications AB, the leading media company in Sweden, are together launching two new events for the pulp, paper and biobased industries: International Pulp & Paper Week and Bioeconomy Innovation Forum. The events will be held at Stockholmsmässan May 24-26th 2016.
The new events are designed by the exhibitors
and the visitors themselves and they are organized in order to match the
needs of the rapidly changing forest industry. According to customer
surveys done by Adforum, the companies wanted to combine the traditional
exhibitions for the pulp and paper industry with a totally new forum focusing
on innovations and products for the biobased industries, which has been missing
from the market. The Bioeconomy Innovation Forum will focus on Bioenergy,
Biorefinery, Nanotechnology, Biopolymers and other products and innovations of
“The new events will together with the traditional pulp and paper event offer a
very strong platform for the entire forest industry”, says Marcus Bergström,
CEO Adforum, and continues “There are a lot of
synergies between the different product groups and it is time to integrate
these into the existing event”.
The new events will not only focus on
traditional exhibitors and visitors from the forest industry.
“Also other industry sectors will be invited to discuss and learn about the
products and opportunities in the biobased industries. To guarantee a true
mixture between different industry sectors, the leading media company in
Sweden, Mentor Communications, is invited to be the co-organizer of the
event. Through its different publications, Mentor is reaching over half a
million decision makers within different industries on a monthly basis.
According to the surveys done within companies in the forest industry, it is
clear that the companies want to meet with professionals from different
industry sectors. We can offer a lot of opportunities to make different
industry sectors connect”, says Mikael Heinig, CEO of Mentor Communications.
The new events will feature the latest trends
and tools in the meeting business, aiming to offer efficient business contacts
between the participants. Apart from the exhibition there will be inspiring
conferences, matchmaking, social events and company visits.
The last event held in Stockholm was organized
in cooperation with a Swedish organization within the paper and pulp industry
and was held in May 2011. The event gathered
650 exhibiting companies from 30 countries in 230 stands, and 9,064 visitors
from 56 different countries. In 2016 the International Pulp & Paper Week
and Bioeconomy Innovation will take place at Stockholmsmässan, May 24-26th.
For more information on International Pulp &
Paper Week and Bioeconomy Innovation Forum, please contact Marcus Bergström on email@example.com or telephone + 358 44 56 24 524
Founded in 1968, Adforum is the
world's leading organizer of exhibitions for the pulp and paper industry.
Through the years, the company has organized the world's largest pulp and paper
events in Stockholm, Helsinki as well as in in China and India. Adforum is
owned by Stockholmsmässan (Stockholm International Fairs) and the Finnish Fair
About Mentor Communications
Founded in 1985, Mentor
Communications is the leading media company in Sweden, offering 30 different
publications especially for industry and trade, reaching ½ million decision
makers on a daily basis. The channels used are magazines and newsletters. Mentor
Communications is also an organizer of meetings and events. Mentor
Communications is publisher of Nordic Paper Journal / Nordisk Papperstidning,
the leading event magazine for the pulp, paper and biobased industries.